Coach Debuts the Next Viral It-Bags at Its Fall 2025 Fashion Show

Bella Hadid wasn’t in the front row at Coach’s Fall 2025 fashion show, but something tells me she was watching the livestream of the Feb. 10 runway from her Texas ranch, credit card at the ready. That something, specifically, was Coach’s sequel to the viral Brooklyn bag she—and what feels like all of the fashion world—was glued to last year.

Models in Coach’s Fall 2025 fashion show paraded through New York City’s Park Avenue Armory while cradling two fresh bags like the soon-to-be-sold-out treasures they are. If the phones zooming in and snapping photos were any indication, these designs just shot to the top of every fashion person’s wish list—and unlike other Fashion Month debuts, they’ll available to shop within days of the show. (February 18 at 12AM ET, to be exact.)

First, there was the Empire Carryall 34: a top-handle purse with dachshund proportions, in four classic shades of vegetable tanned leather. A press release from Coach said the East-West style’s elongated straps are calibrated for sliding over a shoulder, but models nestled them in the crooks of their elbows so they nearly blended in with coordinating leather and wool jackets.