January’s Best New Beauty Products Start The Year on a High Note


As the month winds down, I can’t help but think about the many new January beauty launches that landed on my desk. Between new shades in cult-favorite blush formulas, perfume trends already appearing on the market, and just-released product expansions, my beauty routine looks completely different than it did at the end of 2024.

I’ve discovered an entire slate of new favorite winter perfumes. For starters, Phlur’s Golden Rule changed my stance on floral fragrances with its bold, youthful blend of mandarin and jasmine. Other just-launched holy grails: Cyklar’s newly launched perfume oils, which had the entire team in an uproar; Prada’s groundbreaking light perfume, Infusion de Rhubarbe, a scent that’s somehow green, fresh, airy, and fruity all wrapped into one scent; and two new moisturizers for dry skin from Olehenrikson and Phyla.



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