
E.l.f. Shares Surge 25 Percent Following $1 Billion Rhode Acquisition
Investors gave a big thumbs-up to E.l.f. Beauty’s surprise announcement that it snapped up Hailey Bieber’s Rhode in a deal valued at $1 billion, despite increased pressure from tariffs. The beauty company’s share price surged 25 percent to $113 Thursday on the back of the news, which shocked many industry insiders. The deal marks E.l.f.’s…